Marketing & Digital Media

The Importance of Network Security in China

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By Adam Livermore
Partner, Dezan Shira & Associates

A sound network security system is an important component within the operations of any foreign company in China, as it is in any other country. Especially for small and medium-sized companies (SMEs), who often lack the IT resources of larger companies, to protect a business from today’s sophisticated internet threats can be a challenging task. As a network security system usually consists of many parts, investors need to make sure that all components work together in order to minimize maintenance and improve the overall security level.

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Internet Censorship and China’s New Online Publication Law

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Internet challenges in ChinaBy Dezan Shira & Associates
Editor: Jake Liddle

China’s new Online Publishing Service Administrative Rules became effective on March 10, 2016. The law, which aims to “regulate the criteria of and promote the healthy development of internet publishing services”, has already curbed the online activity of several Western MNCs – including Apple’s iTunes and Disney’s DisneyLife – but what wider implications do the rules have for internet censorship in China?

The new online publishing rules form part of President Xi Jinping’s broader efforts to utilize China’s so called ‘Great Firewall’ to control the flow of online information. In a meeting held in April, China’s State news agency Xinhua quoted Xi as saying: “China must improve management of cyberspace and work to ensure high-quality content with positive voices creating a healthy, positive culture that is a force for good”. With 25 percent of internet sites currently blocked in China compared to the 14 percent before Xi came into power, it is evident that the country’s new approach is effective.

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Common Internet Challenges in China: An Overview

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By Thomas Zhang, IT Director, Dezan Shira & Associates
Editor: Samuel Wrest

Foreign companies operating in China will inevitably face challenges with internet connectivity. Over the past five years, the country’s government has been especially active in its control of the internet, with all Google products, various social media channels, and numerous other websites falling victim to its extensive censorship program. In addition, the Middle Kingdom has one of the worst average internet speeds in Asia, ranking 84th in Akamai’s 2015 State of the internet Report, and monitors access to all non-domestic websites. The impact that this has on foreign firms should not be underestimated. Here, we discuss some of the key challenges that foreign companies face.

Slow international internet speed

For Chinese citizens who access domestic websites and participate in China’s massive e-commerce market, the country’s internet can appear fantastic. Users can purchase a 100Mb optic fiber DSL internet line in their home, or can get 4G mobile network on their phone. This is in stark contrast to 10 years ago, when Chinese citizens could only use 2G mobile network and MMS was largely unaffordable.

That said, for foreign companies who need to access cloud computing networks or non-domestic websites, China’s internet has hardly changed — the speed is slow, connections are unstable and latency is high. Technically speaking, there is a very small network bandwidth between China and overseas countries, and links have a high packet lost rate. This is largely why Akamai, in their 2015 State of the internet Report, ranked China 84th in the world.

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Starting a Chinese Web Page for Your Company

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China E-commerceBy Dezan Shira & Associates  
Editor: Nathan Wakelin-King

The number of Chinese citizens connected to the web is a huge 668 million, and growing fast. Online retail sales grew 21 percent in 2014. Additionally, the prominence of Chinese “e-tailing”, measured as a proportion of retail sales, is higher than that of the US.

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China’s Cloud Computing Services – Security Concerns and Solutions for Foreign Businesses

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cloud computingBy Dezan Shira & Associates
Editor: Jake Liddle

For a new enterprise looking to start business in China, cloud computing means a significant reduction in startup operation costs. Where expenses are often spent on traditional IT infrastructure and its maintenance, cloud computing not only saves money and time, but can also provide flexibility and space for innovation. It additionally makes for easier development of smaller businesses, facilitating wider availability and access to high performance computing.

However, despite this multitude of benefits, there are many factors a business operator should consider when looking to utilize cloud services in China, such as the services available and the potential security risks involved.

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Internet Challenges & Solutions When Doing Business in China – New Issue of China Briefing Magazine

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CB Oct new 250 x 350The latest issue of China Briefing Magazine, titled “Internet Challenges & Solutions When Doing Business in China”, is out now and available to subscribers as a complimentary download in the Asia Briefing Bookstore through the month of October. 

Contents:

  • Internet Challenges in China: An Overview
  • Understanding the Chinese Internet: Why Do Challenges Exist?
  • Staying Connected: Solutions to Internet Problems in China
  • The Importance of Network Security in China

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Free Baidu Tools to Understand Your Chinese Audience: Part II – Baidu Keyword Planner & Baidu Analytics

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E-commerce-legal-and-regulatory_300x230pixBy Rebecca Li
KoMarketing Associates

In our previous article, we introduced how foreign companies can use Baidu Zhishu (Index) to gather broad industry and Chinese consumer analysis.  Two other free Baidu tools, Baidu Keyword Planner and Baidu Analytics, can help companies understand their customers on a much deeper level. The Keyword Planner offers more narrow research into search behaviors, and Baidu Analytics is an even more focused research and precise scope tool. 

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Registering a Website in China

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China E-commerceChina has the world’s largest digital marketplace, and is predicted to grow three times faster than overall retail. For investors trying to sell to Chinese consumers, having a local website registered in China is critical to the success of their international business. Like in any other country, investors need to buy a domain name and get web hosting. Specific to China however, is the requirement to file the website with the Chinese Ministry of Industry and Information (MIIT). In this article, we take a look at the operational costs and the procedures for website registration in China. Meanwhile, we also include the pros and cons of using a foreign website to sell directly to the Chinese market.

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