Marketing & Digital Media

The Importance of Network Security in China

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A sound network security system is an important component within the operations of any foreign company in China, as it is in any other country. In this article, we discuss how to protect your business from today’s sophisticated internet threats in China.

Internet Censorship and China’s New Online Publication Law

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China’s new Online Publishing Service Administrative Rules became effective on March 10, 2016. The law has already curbed the online activity of several Western MNCs – including Apple’s iTunes and Disney’s DisneyLife – but what wider implications do the rules have for internet censorship in China?

Common Internet Challenges in China: An Overview

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Foreign companies operating in China will inevitably face challenges with internet connectivity. The impact that this has on foreign firms should not be underestimated. Here, we discuss some of the key challenges that foreign companies face.

Starting a Chinese Web Page for Your Company

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Clearly, a web presence should be part of every company’s marketing and sales strategies in China. This article will describe the process of starting a Chinese web page for your company.

China’s Cloud Computing Services – Security Concerns and Solutions for Foreign Businesses

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For a new enterprise looking to start business in China, cloud computing means a significant reduction in startup operation costs. However, there are many factors a business operator should consider when looking to utilize cloud services in China such as the potential security risks involved.

Internet Challenges & Solutions When Doing Business in China – New Issue of China Briefing Magazine

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The latest issue of China Briefing Magazine, focusing on how foreign companies can improve their internet connection in China, is out now and available to subscribers as a complimentary download through the month of October.

Free Baidu Tools to Understand Your Chinese Audience: Part II – Baidu Keyword Planner & Baidu Analytics

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In our previous article, we introduced how foreign companies can use Baidu Zhishu (Index) to gather broad industry and Chinese consumer analysis. Two other free Baidu tools, Baidu Keyword Planner and Baidu Analytics, can help companies understand their customers on a much deeper level.

Registering a Website in China

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In this article, we take a look at the operational costs and the procedures for website registration in China. Meanwhile, we also include the pros and cons of using a foreign website to sell directly to the Chinese market.

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