Consumption Trends and Targeting China’s Female Consumers

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By Vivian Ni

Mar. 8 – Consumer goods retailers and female-oriented service providers across China are competing to launch promotional campaigns and offer discounts today in a bid to attract more female consumption. At the end of this year’s “International Women’s Day,” they hope to harvest profits from the wallets of the country’s increasingly wealthy female buyers.

In fact, not only on this symbolic day, but in Chinese people’s day-to-day lives, spending by women has become a significant contributor to the “great Chinese consumption power,” a concept that is becoming the mantra for international businesses nowadays. According to a Nielsen survey in 2010, the consumer confidence of Chinese women aged between 30 and 39 achieved the same level of men in that age group, and there is a growing tendency that younger Chinese women are willing to pay more for their favorite items than men. Continue reading…

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