Planning Your Trademark Strategy for China

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Mitigating against infringement is now relatively easy and inexpensive

Op-Ed Commentary: Chris Devonshire-Ellis

Mar. 26 – One of the most common topics that I get asked about when lecturing on China business issues relates to the subject of trademarks in the country. Questions typically range from mitigating risk, to procedural issues, and questions as to whether an existing registration (such as in the United States) is sufficient for China.

The risk aspect for trademark infringement in China has actually decreased over the years (with the high profile exception of the Apple vs. Proview iPad case) and the desire and ability for Chinese companies to effectively steal a well-known brand is relatively small, although it does exist. Continue reading…

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