China Briefing News

Planning Your Trademark Strategy for China


Mitigating against infringement is now relatively easy and inexpensive Op-Ed Commentary: Chris Devonshire-Ellis Mar. 26 – One of the most common topics that I get asked about when lecturing on China business issues relates to the subject of trademarks in the country. Questions typically range from mitigating risk, to procedural issues, and questions as to […]

Hedging China – Could Apple Manufacture the iPad in India?


Op-Ed Commentary: Chris Devonshire-Ellis Feb. 17 – The recent dispute between Apple and Proview over the rights to the “iPad” trademark in China has seen some potentially disruptive actions taken, including legal requests made to China Customs looking to prevent Apple from shipping its iPads from China to overseas markets. This is a potentially highly […]

Trademark Registration in China


China trademark application procedures explained in full Feb. 16 – The on-going Proview-Apple trademark case over the rights to the iPad name continues to rumble on in China, provoking much commentary about the security of trademark registrations in the country. The Proview case aside, which is likely to be something of a one-off, the registration […]

Translation vs. Transliteration in Converting Brand Names to Chinese


Op-Ed Commentary: Chris Devonshire-Ellis Oct. 7 – An important aspect of any foreign company investing in China is how to present the company name and any associated brands while in the country. This matters, as it is mandatory for all company names, whether in English or any other language, to be converted into Chinese. For […]

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