China Clarifies Collection of Cultural Undertaking Development Fee under Nationwide Tax Reform

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Sept. 5 – China’s Ministry of Finance and the State Administration of Taxation jointly issued the “Circular on Issues Concerning the Administration and Collection of the Cultural Undertaking Development Fee under the Business Tax (BT) to Value-added Tax (VAT) Pilot Conversion (caizong [2013] No. 88, hereinafter referred to as the ‘Circular’)” on August 29, which specifies that entities and individuals providing advertising services in China shall pay the cultural undertaking development fee (CUD Fee) in accordance with the Circular. Detailed information can be found below.

According to the Circular, for overseas entities and individuals that provide advertising services in China, but have not set up any operation organization in the country, their advertising agents shall be the withholding agents for the CUD Fee.

However, if such entities and individuals do not have any advertising agents in China, the party receiving the advertising service shall be the withholding agent for the CUD Fee.

The amount of the CUD Fee payable for entities and individuals providing advertising services in China shall be calculated based on the sales amount obtained from the provision of advertising services and a payment rate of 3 percent. The calculation formula is:

  • Amount of CUD Fee payable = Sales amount x 3 percent

The sales amount shall be the balance of the total price and additional charges received by taxpayers from the provision of advertising services after deducting the advertising fees paid to other advertising companies and advertising publishers.

The obligation to pay the CUD Fee arises at the same time as the obligation to pay VAT, and the place for paying the CUD Fee is the same as that for paying VAT. Moreover, the deadline for paying the CUD Fee is the same as that for paying VAT.

Exemption
The Circular provides that any individual whose taxable service fails to reach the VAT threshold is exempted from the CUD Fee; and among the small-scale VAT taxpayers, any enterprises or non-enterprise entities with monthly sales amounts of not more than RMB20,000 (the quarterly tax payment amount of RMB60,000) may be exempt from the CUD Fee.

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