‘Experience China’ U.S. TV Advertisements – View Videos Here

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Jan. 19 – A 60-second long Chinese advertisement aired in New York City’s Times Square on January 17, illustrating to Americans several distinct types and dimensions of Chinese people. The advertisement includes many well-known faces such as actress Zhang Ziyi, basketball player Yao Ming, director John Woo and pianist Lang Lang.

As a part of China’s diplomacy campaign before Chairman Hu Jintao’s visit to the United States, the full video was shown on six screens simultaneously at Times Square with a billboard saying “Experience China.” From January 17 to February 14, the commercial will be aired 15 times every hour from 6 a.m. to 2 a.m. the next day – 300 times in total over 20 hours every day. It will be repeated 8,400 times at Times Square.

In addition, CNN will also broadcast the video from January 17 to February 13. Two shortened versions of the advertisement to be shown on U.S. television can be seen below:

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9 thoughts on “‘Experience China’ U.S. TV Advertisements – View Videos Here

    China Barista says:

    Hmm. Apart from what looks like a Mongolian nomad woman in those adverts, they appear to be dominated by Han Chinese. With 56 ethnic minorities, including the Tibetans, Uyghurs and many others, the adverts are hardly representative of China’s cultural mix. The equivilant would be the US doing the same in China with all white guys and a token black. It seems Han-centric propaganda. I guess they still haven’t got over being ruled by the Manchus during the Qing Dynasty until 1912. If anything, the adverts display China’s internal structure of Han supremacy.

    Margaret Zhang says:

    I believe it’s representative of contemporary Chinese society. The Han Chinese dominate to the exclusion of the minorities, who tend to be wheeled out on occasion when it suits “ethnic harmony” projections. What you see in the adverts is what you get. Not much space for non-Han. Given part of their media campaign was supposed to demonstrate ethnic integration they didn’t really succeed with this advert I’m inclined to agree.

    Chris Devonshire-Ellis says:

    I found them rather bland; I wonder who the ad agency was. It smacks of State input rather than professional creativity IMO. I’m also not sure the relevance of “China in Space” to Americans when they’ve been used to that for 40 years. Serge Diaghilev used to say “Astonish Me!” to budding members of his company, I’m not sure the Chinese ad delivered on that score, much as I admire the individuals concerned. It seems a plea from the Chinese “Please love us” rather than anything subversive or game changing. I give them all credit for trying. Welcome to another step forward for the political acceptance of commercialism in Chinese communist party politics. The implications of these adverts may yet signal a profound leap forward. – Chris

    China Barista says:

    Chinas TV still blocking pictures of US protests. Footage going off air for long periods. People aren’t stupid when broadcasts go off air they know something anti-China is being shown. I think this ad may be a banana skin in China too.

    Jess says:

    The “Mongolian nomad woman” is actually Uyghur, from Xinjiang. She adopted a bunch of orphan kids over five decades, and now has twenty children. It’s the kind of story Oprah would feature. The woman holding her hand is her adopted daughter. The guy at the right of “Chinese dialogue” screen is Mongol, however. He’s a newscaster.
    As for the Manchu theory, the pianist Lang Lang, second on the left of “Chinese art,” is famously Manchu. As is the only woman on screen who isn’t completely dwarfed by Yao Ming. She used to coach the US women’s volleyball team. Again on Chinese art, Song Zuying in pink, is Miao. Seated in the middle of “Chinese beauty” is Yang Liping, an ethnic Bai dancer.

    XiTian says:

    What strikes me the most is how “westernized” contemporary China is! Their clothes, fashion etc. everything looked so very western!

    Chris Devonshire-Ellis says:

    @Jess – thanks for the clarifications! Much appreciated. It’s good China included such culturally diverse figures, and pleased to nip the Han dominant theory in the bud. – Chris

    Xiangqian Wu says:

    As Chris, I thank Jess. I learned most from that single comment, although I probably should also thank China Barista who started – any follow-up comments?

    Giulia says:

    Thisis all fine; but when someone needs Counselling Services urtengly via their GP, there is a waiting list of up to 42 weeks in Suffolk after assessment has shown an urgent need that will be far too late for some people who have finally accepted they need help this delay is unacceptable.

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