Jan. 19 – A 60-second long Chinese advertisement aired in New York City’s Times Square on January 17, illustrating to Americans several distinct types and dimensions of Chinese people. The advertisement includes many well-known faces such as actress Zhang Ziyi, basketball player Yao Ming, director John Woo and pianist Lang Lang.
As a part of China’s diplomacy campaign before Chairman Hu Jintao’s visit to the United States, the full video was shown on six screens simultaneously at Times Square with a billboard saying “Experience China.” From January 17 to February 14, the commercial will be aired 15 times every hour from 6 a.m. to 2 a.m. the next day – 300 times in total over 20 hours every day. It will be repeated 8,400 times at Times Square.
In addition, CNN will also broadcast the video from January 17 to February 13. Two shortened versions of the advertisement to be shown on U.S. television can be seen below:
China’s Hu Touches Down in U.S. for Four-Day State Visit
Taiwan Conducts Air Defense Exercises as China’s Hu Arrives in U.S.
China Inc. to Launch U.S. TV Campaign for Hu’s Visit
New Chinese ‘Stealth’ Fighter Plane Sighted