The Story of Dezan Shira & Associates on Starter Story: How to Start a Business in China

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Chris Devonshire-Ellis, the Founding Partner of Dezan Shira & Associates, has been interviewed by Starter Story, a prominent US-based website specializing in interviewing successful entrepreneurs and sharing the stories behind their business. In each interview, Starter Story asks how their featured entrepreneurs got started, how they grew, and how they run their business today. They have a database of over 3,250 case studies.

Chris details how he started the firm from humble beginnings in Hong Kong, dealing with a lack of financing, developing cash flow, creating marketing solutions on a tight budget, attracting and retaining key personnel, and managing small businesses during crisis times, such as COVID-19. He also details the decision-making process to enter other markets in different countries and how to keep a business that is now nearly 30 years old contemporary and up to date with the latest technologies.

Chris’s interview can be read here:

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About Us

China Briefing is written and produced by Dezan Shira & Associates. The practice assists foreign investors into China and has done so since 1992 through offices in Beijing, Tianjin, Dalian, Qingdao, Shanghai, Hangzhou, Ningbo, Suzhou, Guangzhou, Dongguan, Zhongshan, Shenzhen, and Hong Kong. Please contact the firm for assistance in China at

We also maintain offices assisting foreign investors in Vietnam, Indonesia, Singapore, The Philippines, MalaysiaThailand, United States, and Italy, in addition to our practices in India and Russia and our trade research facilities along the Belt & Road Initiative.