Marketing & Digital Media

China’s e-Commerce Shopping Festivals


E-commerce giant Alibaba saw US$17.8 billion in sales last November 11 during China’s largest e-shopping festival, Singles’ Day. However, although China has a plethora of other online shopping events, few beyond Singles’ Day have gained Western recognition. Here, we detail China’s biggest e-commerce festivals.

Marketing in China: Lessons from Starbucks, Uber, and Airbnb


When entering the Chinese market, some foreign companies attempt to use the same business and marketing tactics that have worked for them elsewhere. Many underestimate the need for market research, which helps localize marketing tactics, prior to entry.

Luxury Stores in China Are Making Moves on WeChat


About 92 percent of top luxury brands in China now have an account on the messaging app WeChat, compared to only about half that in 2014. In this article, we examine the innovative methods luxury brands are using to market their products on WeChat.

How to Advertise Online in China Through Baidu, Alibaba, and Tencent Platforms


Digital advertisement spending in China is expected to grow from US$23.6 billion in 2014 to US$83.59 billion in 2020. Here, we look at advertising strategies on Baidu, Alibaba, and Tencent online and mobile platforms, and how to maximize a brand’s visibility to China’s netizens.

Upcoming Singles’ Day to Provide Peek into Future of e-Commerce in China


Chinese e-commerce sales are set to surpass last year’s figures during the upcoming Singles’ Day shopping event, with analysts predicting sales to reach RMB 135 billion on Alibaba’s platforms alone. This article explores the new innovative and virtual features introduced during this year’s event.

China’s New Advertising Law: Key Considerations and Implications for Online Advertisers


On September 1, 2016, China’s new Interim Measures for the Administration of Internet Advertising came into effect, clarifying what content is considered as “internet advertising”. In this article, we examine what impact the law will have on online advertisers in the country.

Weathering China’s Cloud Computing Regulations


Despite the positive industry outlook for cloud computing, China’s complex and restrictive regulations governing data and internet services make entering the rapidly expanding market a complicated process. In this article, we outline the laws and regulations surrounding cloud computing in China.

Accessing China’s Third Party Mobile Payments Market: A Comparison of WeChat and Alipay


China has announced regulatory change to the operation of online payments, widely affecting service providers and their millions of users. In this article, we examine the change and compare the two largest online payment platforms in China: Alipay and WeChat.

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