Op/Ed by Chris Devonshire-Ellis
China’s best business blogs and websites identified by their Alexa rankings and keywords – Updated February 2020.
The number of China-focused, English language business blogs and websites has fallen off considerably over the past few years, mainly because not many had much staying power, let alone the time and financial investment required to maintain them and keep them current and relevant. Many authors have left China, their commitment to writing about it either fleeting or unsustainable. A few hardy survivors remain, however. But how relevant are they? Which are the best? And which are the pretenders?
We have run a series of articles each year for the past few years on who has the best material out there. You can see the results for each previous year as follows:
Determining China Blog and Website Ranking and Quality Criteria
In other years, we have used Amazon’s Alexa facility to determine the popularity of blogs and websites. However, in order to drill down even more, this year we have added an extra caveat – the use of keywords and the percentage of those contributing to a particular website. This has real quality value as a wide variety of good business keywords with low percentages means a website has quality content and lots of it. If that isn’t the case, it means that either the content isn’t very good, or systematic ranking manipulation has been taking place.
These are the results this year:
Silk Road Briefing
Alexa Ranking: 816,771
Top Three Keywords: Sri Lanka Belt and Road (5.33%), New Development Bank (4.77%), Caspian Pacific Tax (3.04%)
The only major site dealing with the Belt and Road Initiative. Broke into the top one million sites globally in 2019 and has risen another 100,000 places in the past 6 months.
But congratulations to all those who made it! Will more of the websites break into the global 100,000 next year? We’ll wait and see…
(The article was originally published on June 26, 2019 and has been updated on February 4, 2020.)
China Briefing is produced by Asia Briefing Media, which also owns other Briefing websites about ASEAN, India, Russia and Vietnam. Please contact our editorial desk at firstname.lastname@example.org or visit us at www.asiabriefing.com
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