Brand Equity and IP Considerations for your F&B Company in China

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China FB Watch2

China’s counterfeit food & beverage business is booming. In January, global news sources reported that for years around 50 family-run factories had been producing fake condiments, producing revenues of up to RMB 100 million (US$14.5 million) per year. Not only were these factories using industrial and recycled ingredients, they were packaging potentially toxic mixtures in brand named packaging, including Knorr and Nestle.

It has also been estimated that over five percent of the Chinese wine market is counterfeit, whether that be ‘bathtub booze’ concocted from a random mix of industrial ingredients, or cheap wine repackaged in luxury branded bottles. Instances like this can severely affect your brand’s image in the market and reduce your brand’s equity significantly. Because products with a strong brand equity are much more difficult to imitate and challenge in the marketplace, it is imperative that companies take all possible measures to protect brand equity.

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Asia Investment Brief: Establishing a Presence in India, e-Commerce in Russia, and Electronics Production in Vietnam

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Our weekly round up of other news affecting foreign investors throughout Asia:

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Singapore Companies Act and Limited Liability Partnerships (LLP) Act: Significant Recent Developments

Singapore recently announced amendments to its Companies Act and Limited Liability Partnerships (LLP) Act. Learn more the measures companies need to adopt to become compliant with these key changes.

INDIA BRIEFING

Establishing a Presence in India – Offices, Partnerships, and Companies

A physical presence in India is essential to break into the country’s emerging market. This article breaks down the types of offices and partnership options available to foreign companies while weighing the respective benefits and drawbacks of each one.

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China’s Business Registration Process to Become Easier, Cheaper Following October Digitalization

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By Weining Hu

Companies that would like to setup in China will benefit from a more efficient corporate registration process by the end of October this year. The State Administration for Industry and Commerce (SAIC) released an opinion (“the Opinion”) on April 11 that outlined its digitization effort, which will entail the construction of a nationwide digitized corporate registration platform and a new electronic business license.

This reform will improve the turnaround-time and streamline the registration workflow for all types of companies. The Beijing Administration of Industry and Commerce (AIC) online system is currently the only platform that allows foreign invested companies (FIEs) to register their business online, but more regions of China will follow suit once a national model is ready to set forth.

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China Announces US$55.2 billion in Tax Cuts

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By Alexander Chipman Koty

China has approved RMB 380 billion (US$55.2 billion) worth of tax cuts for businesses and individuals, according to a State Council statement on April 19. The new tax cuts are part of a bid to boost economic growth by reducing the tax burden on businesses and encouraging consumption.

The tax cuts simplify the value-added tax (VAT) system, reduce rates for small and medium sized enterprises (SMEs), offer incentives for certain industries, and increase health insurance deductions. The measures follow Premier Li Keqiang’s pledge in the annual Work Report in March to cut corporate taxes by RMB 350 billion (US$50.7 billion) and business fees by RMB 200 billion (US$29 billion) in 2017.

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Tax, Accounting and Audit in China 2017 – New Publication from China Briefing

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Tax guide 2017

The Tax, Accounting, and Audit in China 2017 is now available for download in the Asia Briefing Publication Store. The guide offers a comprehensive overview of the major taxes that foreign investors are likely to encounter when establishing or operating a business in China, as well as other tax-relevant obligations. This concise, detailed, and pragmatic guide is ideal for business leaders who must navigate the complex tax and accounting landscape in China in order to effectively manage and strategically plan their China operations.

Given China’s idiosyncratic legal system, which is quite different to those in Western countries, a strong understanding of China’s tax liabilities enables foreign investors to maximize the tax efficiency of their overseas investments while ensuring full compliance with the country’s tax laws and regulations.

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China Regulatory Brief: Six New Tax Cut Measures for 2017, Key Tasks for Economic System Reform

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State Council introduces six tax cut measures for 2017

At the executive meeting of the State Council last week, a series of six tax cuts were introduced. The following details the plans:

(I) A continuation of the Business Tax to value-added tax (VAT) reform, in the form of simplification of VAT rates from four brackets to three. As of July 1, 2017, the 13 percent bracket will be eliminated, leaving only the 17 percent, 11 percent and 6 percent brackets. Furthermore, agricultural products and natural gas VAT rates will be reduced from 13 percent to 11.

(II) The scope of small and micro profit enterprises entitled to preferential enterprise income tax (EIT) rates will be widened. From January 1, 2017, the upper limit of taxable income has been increased from RMB 300,000 to RMB 500,000, valid until December 31, 2019.

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How the UK Can Benefit from China’s OBOR Ambitions

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CDE Op-Ed Commentary

Marco Polo famously traveled from Venice to Xi’an, then China’s capital city, with the impact on his hometown felt for centuries. Even today, ancient trade is still revered in this most beautiful of Italian cities: St. Mark’s Basilica still shows frescoes of Oriental merchants that were involved with the repatriation of the holy remains of the revered apostle being removed to Venice.

Today, Chinese goods are taking tentative steps to connect via rail to European destinations. London, Madrid, Moscow, Milan, and Istanbul are among some 15 European cities that are connected to the Chinese One Belt, One Road (OBOR) rail network. Although these services are not yet fixed, and concerns remain over their cost and other logistical problems, the fact is that the connectivity is in place, and it will be improved.

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Asia Investment Brief: BPO in the Philippines, Waste Management in India, and Vietnam’s Growth Forecast

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Our weekly round up of other news affecting foreign investors throughout Asia:

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Business Process Outsourcing in the Philippines

The Philippines’ BPO Sector contributes nine percent of the country’s GDP. Learn more about the opportunities and challenges facing the Philippines’ BPO industry as it continues to register positive growth in 2017.

INDIA BRIEFING

The Waste Management Industry in India: Investment Opportunities

India generates roughly 62 million tons of garbage a year, and India’s waste management sector is expected to be worth US$13.62 billion by 2025. In part one of a three part series, this article uncovers the regulations governing waste management in India and opportunities for private sector participation.

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